In January, Bebe, the tight-clothes selling retailer with a price range of about $80 to $200, announced it would open a less expensive concept store in the Bay Area called 2b, with a price range of $29 to $79. This new store wouldn’t exactly appeal to the mid-20s to late 30s clientele who shop at Bebe… instead, CEO Greg Scott said it would cater to a younger demographic (late teens to early 20s). But whoever was looking for clothes similar to Bebe’s in this economy would be a fool to at least not check it out. We can always use more stores like H&M.
So…now that it’s July…what do people think of 2b?
Well, it looks like 2b is really just another outlet store for an existing brand. The two new stores in the Bay Area are in Daly City and Milpitas, part of the outlet malls there. According to reviews on a few blogs and yelp.com, it looks like even in this economy, cheap isn’t always better.
The clothes not being cute or looking high-quality seems to be shoppers’ main complaint. Here’s a selection of thoughts about 2b:
- “I found the stuff at this store to be not of the same quality as the regular Bebe store. Everything in the store reminded of stuff you'll find at Forever 21 stores which is not a good thing.”
- “Bebe really disappointed me. These clothes are horrid.”
- “Came in and walked out in five minutes.”
- “DO NOT let the sales fool you. the store was chock full of fugly, tacky Bebe REJECT (ahem. keyword: reject) clothing. Think super shiny fabrics, ruffles and embellishments…”
On the other hand, these reviewers might be less than enthralled because they’re Bebe’s target audience shopping at 2b. Therefore, 2b just isn’t for them – it’s meant for someone younger.
Any readers have any thoughts on 2b?