Ready for a night out on the town right after work? Wouldn’t it be great to just make a few easy adjustments to your garment instead of having to do a complete wardrobe change? Well, Myrda Monasterial and Eloisa Serrano have your solution. These hard-working fashion entrepreneurs decided to produce a line of garments that provide you with an easy transition from day to night wear.
Their line is great for the independent women on the go, ready to take the world over and not yet ready to settle down. For just having started their line a little over a year ago, Myrda and Eloisa have made huge accomplishments. Adding to their list of accomplishments is the fact that they use a fabric called Modal. The fabric is environmentally conscious. The process of producing this type of fabric does not pollute as much as Rayon or other synthetic fabric. Modal has the feel of cotton and the shine of synthetic fabric. Not only do they think green, but they also manufacture everything domestically. Everything is produced in San Francisco.
We started off catching up on weekend festivities, all of us agreeing that it’s always a good time at Castro in the city. This is how the conversation continued…
Michelle Tung: “How did Revelation come about?”
Eloisa Serrano: “I commuted into the city to work from San Mateo.”
Myrda Monasterial: “I commuted on public transportation a lot. You go out after work for happy hour, dinner, some event after work. I had to bring my car into the city but hated it because of traffic. Or a huge bag to change clothes with, in the city.”
ES: “And Myrda basically lives out of her tote bag.”
MM: “One day in the bathroom stall were changing and laughing. Can’t we have clothes to go to work in and go to a party in…that’s a great idea! At the time we were already working for a design house so both of us started sketching and Revelation was born.”
MT: “Was fashion always the route you both aspired towards as a future career?”
MM: “I always loved fashion. The classic girl story, try to do your own thing, rip your own jeans to be creative and different. I was an accounting clerk in Vegas and I have a different degrees.”
ES: “My mom has journals when I was in 3rd grade, writing I want to be a fashion designer. My family didn’t sew, we had no sewing machine at home, no fashion magazines. I started taking art classes in fashion. I needed to do something a little more creative right after high school so I went to FIDM. I also went to Art Institute.”
MT: “What is the significance of the name Revelation?”
MM: “Off my bed! We had a target customer the generation ME which is girls that works hard and want to party too.”
ES: “Women that don’t necessarily want to marry but are more into their career and education. Moving forward.”
MM: “We’re targeting girls that want to have a social life.”
MT: “Work hard, party hard.”
MM: “Yes, exactly! We are our target market. We kept seeing the “ME” so it just happen to be our initials. For Revelation we kept trying to find names, but it wouldn’t come. We kept trying to push Revolution. Eloisa said it was too hard, and then it became a revelation of our style. And Eloisa said by ME. I said it’s even more perfect!”
ES: “Its’ significance is that it just came and was really a revelation. Also applies to our customer where everybody has a period in their life where they do come into their own style or several different styles where you evolve and just grow so it’s a revelation of having your style and what you want.”
MM: “Also our general customer as a whole is very different from the traditional girl that wants to just get married and that’s it. More the independent business woman climbing up the corporate ladder. Instead of a normal family, but not rushing to have the family. She doesn’t have the need, she’s not rushing.”
MT: “When you design, where do your inspirations come from?”
MM: “We always have things that come into our head like comfort and versatility.”
ES: “We do a lot of people watching”
MT: “Who are your favorite fashion designers?”
MM: “O! Roberto Cavalli, Dolce and Gabbana. I love the hard edge look the crazy wild hard edge look. Missoni is where we start blending tastes.”
ES: “Yes, mine is DVF, Chloe, BCBG, Max Azria.”
MT: “What would you say your biggest accomplishments are?”
MM: “We have lots of accomplishments for us only being around for a
year and a half. We got chosen to do the
celebrity moms for mother’s day. It was done with Distinctive assets, the same
people who do the gift baskets at the Grammys.
So women like Angelina Jolie, Jessica alba, Gwen Stefani, Lisa Marie Presley,
Nicole Richie. Around 25 celeb moms.”
ES: “The expecting moms that were expecting this mother's day that just passed.”
MM: “NBC bay area in the around the town section already did an interview of us.”
ES: “Mingle at union street carries our clothes. Just having our ideas to where we are now is tremendous.”
MT: “You’ve both come a long way with just a year, any difficulties you encountered?”
ES: “So far so good, there has been a lot of people that have helped us out. It seems like everybody, not even people we know that are already established friends, but people that we just met. We’ve told them our idea and they have all supported us to succeed, which has made it very easy. The most difficult obstacle is we kind of do it all from patterns to sewing. The most difficult thing that comes to mind is when we first received our fabric shipment. We had to unload them and carry them upstairs."
MM: “Yes we do everything.”
MT: “What is next for Revelation?”
MM: “Targeting boutiques. We’ve been in talks to put our line out in New York, metropolitan areas. It would be nice to eventually have our line sold in department stores like Nordstrom.”
MT: “What are you wearing today?”
MM: “I’m wearing BEBE, top some store in Berkeley, jeans are Z.avaricci”
ES: “I’m wearing Forever 21 tank top, Kenneth Cole accessories.”
MT: “What are your fashion must-haves?”
MM: “Little black dresses. That’s a definite must have. In my closet I always have a little black dress and a cover up. Oh my god, I love denim. Day time are jeans, boots, tank tops, shirt, accessories.”
ES: “My closet you have different accessories, tank tops, accessories, and wedges, open-toed.”
MT: “Lastly, What are your thoughts about the style around SFbay?
MM: “I like the style in SF.”
ES: “There is no style in SF!”
MM: “Everything goes!”
If you are a go-getter, independent women in other words a “Busy girl on the go” then visit Revelation by M.E. Myrda and Eloisa are also coming out with a versatile t-shirt branch called PreRogative by RbME. They have designed their own graphics and the shirts are transitional tops that you can wear a couple of different ways like the dresses.
You can see their garments in person with their upcoming exclusive fashion show on August 20th in Santa Clara.