Photo Provided by Levi's
As part of their Go Forth marketing campaign, Levi's invites you to get to work with their series of print workshops happening now through August 28th. Located in a pop-up storefront in San Francisco's Mission district, the workshops offer opportunities for visitors to use old-school printing presses, create zines, design t-shirts, and talk with local print artists.
Book artist and printer Taylor Reid works at Center for the Book and was hired by Levi's to demonstrate one of the on-site presses. She thinks these workshops are a great opportunity for the community. "I've noticed a growing appreciation for hand letter press," she comments. "It's not often people get to see printing in progress and do it themselves."
Levi's has teamed with local notables such as Alice Waters and The San Francisco Giants for special events including live music, book readings, and magazine launches. Everyday there's something happening and the weekends are open for individuals and families to put their creativity to work. All the equipment is available for use with experts on hand to help, like local poet and printer Rocket Caleshu. "These hands on projects and workshops are a great way to get people involved," she says.
The San Francisco print workshop is the start of a traveling series designed to celebrate the values of craft and community. Having provided clothing to American workers of all kinds from printers to painters, Levi's wants to highlight the craftsperson. Next up will be photography workshops in New York City scheduled for this autumn.
Levi's Print Workshops, 580 Valencia St., San Francisco. Now through August 28, 2010. Open Tuesday, noon-5pm, Wednesday-Friday, noon-7pm, Sat-Sun, 11am- 8pm. Workshops and events are free. Click here for the complete list of events.