It’s rare that a clothing
line that’s not nationally known that can translate well to several different
cities.
Well, maybe we should
say that those clothing lines might not be nationally known now, but soon could
be.
Lauren Nevada, a line from Brooklyn-based designer Lauren Nevada Batchelder, is currently being sold in Barneys in several different cities, including New York, Chicago, Los Angeles and our very own San Francisco. How is Batchelder able to design a line that sells in cities that are very different from each other, especially when it comes to fashion?
Her strategy is to
design for her target customer, the multi-faceted woman. Surely – and clearly –
there are multi-faceted women in each city where her line is sold, and
especially here in San Francisco.
“My customers in all
the cities where my line is sold have so much more to offer than just one
thing,” she said. “They’re interested in a variety of activities and different
things, from books to art to culture. They live very urban, edgy, educational
and inspiring lives. And the line is very urban; it’s dressy, but a little
different. It’s artsy-dressy.”
It’s definitely artsy,
and as beautiful as art – Batchelder drapes all the dresses and tops herself,
and she has a patternmaker who helps with each silhouette. “It’s really a
process that’s reminiscent of sculpture,” she said. “This leads to organic and
different pieces. A lot of designers don’t get as many different results from
doing something like this, draping, physically themselves.”
Several pieces are
popular at Barney’s, including the dress above. Besides being cute, the panels on the front of each dress are
hand-painted, making each dress completely unique with different parts
of a pattern on it.
It’s a perfect piece for
San Francisco fashion – wear it with a tank top or T-shirt and sandals when it’s
warm out; when it’s cooler, put a turtleneck or collared shirt under it, a
sweater over it, and pair it with tights and booties.
Buy Lauren Nevada's clothing at Barney's or from her website, LaurenNevada.com.
商品很好，价格也不错，哈哈，我喜欢这个
我还发现了一个店，价格非常便宜，商品也不错
GHD公司的直
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Posted by: nana | September 07, 2010 at 02:11 AM