Levi's Curve ID: It's About Shape Not Size

 

 

When it comes to jeans:

FACT: Most women wish they could find jeans that fit better than what they own.

FACT: Most women believe that jeans are designed for women with “ideal” figures.

FACT: Very few women believe that jeans are designed to fit their bodies.

 

We know these facts don’t we, ladies? Levi’s knows too, thanks to a global survey they took to get to the nitty-gritty of women and their jeans. The result is now, finally, we have jeans that fit!

Levi’s has recently introduced Levi’s Curve ID, a revolutionary fit system that focuses on fit not size. Levi’s Curve ID utilizes a unique, customized fit system focusing on a woman’s shape and proportions, not her size. The designers studied the bodies of more than 60,000 women to develop three custom fits based on the difference between the measurement of a woman’s hip and seat – the greater the difference, the more curvy the body.

 

   

    Slight Curve – designed to celebrate straight figures

Slight Curve is designed to define a woman’s waist, while accentuating her curves. If jeans usually fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.

 

 

Demi Curve – designed to fit even proportions

Demi Curve is designed to flatter a woman’s waist, while smoothing her shape. If jeans usually fit in the waist, but don’t flatter the figure, a woman should try the Demi Curve.

 

Bold Curve – designed to honor genuine curves

Bold Curve is designed to hug the waist, without gapping or pulling. If jeans usually fit in the hips and thighs, but gap in the back, a woman should try the Bold Curve.

 

"Since we created our first women's jeans 75 years ago, no one has changed the formula for finding the perfect fit," said You Nguyen, senior vice president of Women's Merchandising and Design for the Levi's brand. "Our revolutionary approach looks beyond waist size to address the true curves of a woman's entire body." 

 

 

Sounds good to us!

 

 

Drop by a Levi’s store and give the new Levi’s Curve ID a try. The staff is trained on the new system and will work with you until you are a happy shopper. Associate Manager Chris Narsiah worked with me as did Alana de Ocampo, both helpful, friendly and most of all patient with this picky, (but no longer hard-to-fit) customer.  

 

Levi’s Curve ID at Levi’s 300 Post St, Union Square and 525 Castro St., San Francisco. Online: www.levis.com

Comments

[San Francisco Fashion]

I love seeing this billboard coming into the city in the morning for work "All Asses were not created equal" such a true story especially from a guys point of view lol

[ffxiv gil]

Associate Manager Chris Narsiah worked with me as did Alana de Ocampo, both helpful, friendly and most of all patient with this picky, (but no longer hard-to-fit) customer.

[Truth About Abs Review]

'All asses were not created equal' - this is best quote I've heard all week.

Thanks,

Tom